On Sunday, Cher announced in an Instagram post that she will be launching her own line of gelato. “This is real,” she assured her fans.
The “Believe” singer, 77, posted a short video to Instagram showing off a bright orange and pink ice cream truck featuring black and white photos of herself enjoying a cone. The brand’s name “Cherlato” is featured on the side in big bright blue letters.
“Yep, this is real… I’m launching my gelato,” Cher wrote. “Watch out LA,” she teased before signing off that there’s “more to come.”
In the singer’s original post, she shared that this has been a long time in the making. “All started 5 years ago and now it’s finally HAPPENING,” Cher shared.
On the official Cherlato Instagram, the first post revealed that Cher collaborated with New Zealand-based ice cream company Giapo, known for making ice creams in a gluten-free facility, to bring her gelato to life.
The ice cream will be making its initial appearance in Los Angeles, with a focus on local ingredients.