The Concept of Njuta

Niki Brantmark’s book, Njuta: Enjoy, Delight In: The Swedish Art of Savoring the Moment, delves into the Swedish art of cherishing small delights, otherwise known as njuta. In recent years, Scandinavian wellbeing concepts have become increasingly popular, such as hygge (cozy comfort), lykke (happiness), and fika (coffee break). Njuta, a verb meaning “to savor the moment,” is the latest addition, emphasizing the importance of enjoying life’s simple pleasures.

Njuta in Daily Life

Brantmark examines njuta from various perspectives, including its presence in work, nature, food and drink, and hobbies. The book provides readers with practical advice on integrating njuta into their everyday lives. For example, in the workplace, taking mindful breaks can boost productivity and create a more pleasant environment. In nature, njuta encourages us to immerse ourselves fully in the outdoors and appreciate its beauty. Njuta in food and drink suggests savoring each bite and sip, making meals a moment of true enjoyment.

Embracing Njuta

Beyond individual moments, embracing njuta can transform one’s lifestyle. If you truly master this art, you might be described as a livsnjutare, a person who thoroughly enjoys the finer things in life. This concept is akin to being a hedonist, but without any negative connotations. The book also features Swedish proverbs such as “hard bread makes the cheek red,” emphasizing simple, grounded wisdom.

Brantmark offers recipes for traditional Swedish foods like pinnbröd (bread on a stick), gröt (porridge), and kokkafe (a “slow” coffee). She also advocates for spending more time outdoors and incorporating fulsnygg (an “ugly pretty” piece of decor) into your home. While these ideas may not all feel new, they are sure to bring a fresh perspective and a deeper understanding of Swedish customs and terms.