Introduction to Lena Atanassova’s New Role

Lena Atanassova has recently been appointed as the editor-in-chief at Tokyopop, a role that marks a significant milestone in her six-year journey with the company. Her leadership will be instrumental in guiding the editorial team and overseeing various critical projects, including manga, light novels, and graphic novels.

Driving Diversity and Creativity

Atanassova’s promotion highlights her commitment to promoting diversity in storytelling. As brand editor of the Lovelove imprint, she successfully expanded the catalog to over 100 titles, focusing on inclusivity and representation in both straight and LGBTQ narratives. According to Marc Visnick, Tokyopop’s COO and publisher, Atanassova’s prior success and her passion for manga make her a valuable asset to the company.

The Future of Tokyopop Under Atanassova’s Leadership

Looking ahead, Atanassova aims to broaden Tokyopop’s editorial reach into genres such as horror, manhwa, and webtoons. Her vision is to provide a platform for diverse stories that resonate with a wide audience. Atanassova states, “Everyone deserves stories that speak to them, and I will make this a key focus of my new role.” With Tokyopop’s resurgence and expansion under her guidance, the future looks promising for the independent publisher.